DATE: 2023
ART DIRECTOR: BRIAN BOYD
CATEGORY: BRAND IDENTITY, PACKAGE DESIGN
COURSE: ADES 3545.503Â - COMMUNICATION DESIGN STUDIO/ PACKAGE DESIGN
PROJECT OBJECTIVE: Victor & Rolf, a luxury fashion house acclaimed for avant-garde designs, extends its influence to the Flowerbomb perfume line. The rebrand focuses on the explosive floral scents, embodying transformation, positive energy, and the joy of life celebration. The goal was to integrate Victor & Rolf's iconic fashion sense, creating a visual representation that encapsulates both their renowned style and the vibrant essence of Flowerbomb and an addition of brand extensions for the it.
The brand extensions feature a sleek frosted design that emphasizes luxury. The logo's sophisticated richness is achieved through Big Caslon Medium, aligning with Victor & Rolf's fashion legacy, while Montserrat’s use in the brand identity ensures modern readability and structure to the avant-garde brush strokes.
The floral brush stroke texture, inspired by fashion modeling sketches, captures the soft essence of Flowerbomb perfume, embodying Victor & Rolf's distinctive elegance and creativity with a touch of artistic flair.
Inspired by the brand's modeling identity, the two-door packaging adds a touch of theatricality to the unboxing experience, aligning with the brand's focus on modeling and enhancing the connection between the consumer and the product.
