DATE: 2023
ART DIRECTOR: GUS GRANGER
CATEGORY: BRAND IDENTITY, PACKAGE DESIGN
COURSE: ADES 4520.502 - GRAPHIC DESIGN ADVANCED CAMPAIGNS
PROJECT OBJECTIVE: Ruby Snap, a boutique bakery known for its artisanal approach, create delightful moments through artisanal cookie-making, fostering a stronger connection with the audience. The rebrand emphasizes Ruby Snap's unique flavor creations, artisanal handcrafting, and commitment to community reinforcing its position as a socially responsible and authentic bakery dedicated to crafting a memorable cookie experience.
Ernestine Pro's fluid letters embody attention to detail and the brand's handcrafted feel. Customized letters and a slab serif design add sophistication while preserving a welcoming ambiance. Bicyclette Regular and Alegreya enhance the brand, reinforcing values of quality, creativity, and indulgence. Alegreya leans towards a modern aesthetic for suburban and urban appeal, while Bicyclette introduces playful creativity, connecting to culinary experiences, artisanal craftsmanship, and creative flavors.
The fresh brand identity captures the unique "SNAP" of each cookie, fostering a deeper connection by conveying the strong and flavorful experience after each bite that snaps you back to the good times.
The brand transports each customer to their childhood with the nostalgic aroma of freshly baked cookies, the warmth of sharing a gift box of cookies with friends, the satisfaction of a sweet treat after a long day, and the joy of baking with loved ones during the holidays. The evocative and playful nature of the logo also reflects a modern touch while maintaining a handcrafted feel, much like the experience of enjoying Ruby Snap cookies.
