DATE: 2023
ART DIRECTOR: GUS GRANGER
CATEGORY: BRAND IDENTITY
COURSE: ADES 4520.502 - GRAPHIC DESIGN ADVANCED CAMPAIGNS
PROJECT OBJECTIVE: Steadfast Strategies, a startup specializing in tailored and results-driven marketing services. The primary goal is not only to convey the company's commitment to providing unique and effective marketing strategies for businesses seeking growth but also to instill confidence and trust in potential clients through a cohesive and impactful design.
Greycliff CF's lowercase sans-serif design embodies a minimalistic and friendly look, aligning with Steadfast Strategies' approach. The slightly geometric logo enhances the modern and innovative image, communicating the company's commitment to staying ahead. Bourton Base and Baskerville, chosen for professionalism and approachability, reinforce the overall minimalistic and sophisticated brand aesthetic, emphasizing reliability and trustworthiness.
Steadfast Strategies distinguishes itself through its unique blend of tailored marketing strategies, commitment to measurable results, and a design approach that reflects innovation, approachability, and trust.
Balancing a simplistic, minimalist business approach with impactful design was crucial for Steadfast Strategies. The negative breathing space in the brand identity enhances its goals, providing a clean and sophisticated look that aligns with the brand's image and effectively communicates professionalism and trustworthiness.
The design communicates Steadfast Strategies' values of innovation, reliability, approachability, and commitment to results while being informative to the audience about the benefits of their services.
